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Search Results for Author 'Schoegel, Marcus':
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How to Stop a Social Media Firestorm
Idea posted: February 2020
Institutions: KEDGE Business School University of St. Gallen Babson College University of Melbourne, Australia
Authors:
Most major firms have online brand communities to reinforce their connections with customers and increase their reputation, brand patronage and customer spending. These online communities offer satisfied customers the ability…
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